This is an example of a product using MAP pricing.
MAP Pricing is a feature that allows you to strikethrough a retail price and display a MAP pricing message.
When enabled, the retail price will be displayed in the catalog, but with a line through it (strikethrough). In place of the actual price there will be a MAP pricing message, which is a link, and when clicked on will provide further details for why the actual price is not displayed.
When the item is actually added to the cart, the price will appear normally.